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Seeking a Life of Her Own: Joy's Story

Jun 29, 2023

Seeking a Life of her Own

The story of Apitha (Joy) Seetalaratsamee


Before their paths crossed ours, they were already on an incredible journey. The alumni and participants at Blue Road Academy have countless stories. Stories full of strength, perseverance, and hope – stories that deserve to be told.



This time, we are happy to share the story of Apitha Seetalaratsamee, an English teacher who took matters into her own hands and relocated to Germany in order to gain independence.


Inspired by a well-structured education system abroad, she is now settled in Berlin. Apitha Seetalaratsamee, better known by her nickname Joy, was previously employed as an English teacher by the Thai government. After four years of hard work, she decided she could no longer live in this kind of system.


In Thailand, the educational system puts a tremendous amount of pressure on its teachers. Instead of focusing on the children and spending her time teaching English, she spent most of her time doing paperwork. Even on her days off, she was left with no choice but to come back for meetings. Although she does not have a family of her own yet, based on her experiences as a teacher, she decided right then and there that she did not want her own children to grow up with this kind of education. She quit her job, and so began her search for autonomy—breaking away from a system she does not support.


The idea to move to Europe was being put into motion. Inspired by her dream, her husband started looking for a job in Europe. In the meantime, she earned a role in her family’s ceramics factory. As a marketing manager, she was working with international clients, overseeing the production line, and being able to use her English language skills. Her husband landed himself a job in Munich, and since the family business was doing really well, Joy decided to stay a bit longer. Everything went smoothly until, all of a sudden, business slowed down excessively. The COVID pandemic ultimately became her reason to leave Thailand.

Finding direction in Germany


In her quest for liberty, she decided her life needed to change now, and it was time to move to Germany. She finally joined her husband in Munich, two years after he relocated to the region. Although she had moved to Germany in order to gain independence, she suddenly found herself living the life of a housewife. A life that made her incredibly insecure and very unhappy. Her ambition was to create a life on her own, away from family and without relying on her husband. Even though she loves them very much, and they share all parts of life—or, as they say in Thai, "we all eat rice from the same pot"—it is essential to her to be able to take care of herself. Her first goal was to learn the German language. She was committed to making the language her own during the first few months in her new country. The next step was to find a job.


At one point, she got the chance to work as a sushi chef, in a supermarket an hour away. A job that was too far from what she wanted to do in life. So, she chose to focus on her education instead. "It was not a suitable job for me. I thought if I could study more, it would all be better eventually." She continued studying the language and was finding a path to launch her new career. Joy was inspired by her husband, who is a software developer and was involved in making company websites. She sought the opportunity to enter the tech industry. That’s when she discovered Blue Road Academy.


Kang Tong Cafe Lampang

Everything is falling into place


In the summer of 2021, Joy participated in the program in Berlin. She was immediately very excited about Salesforce, and after she completed the program, she quickly started a Talent Alliance Traineeship at our partner, Nextview Consulting. At a company with such an accommodating atmosphere, she could finally just be herself. Her interview was about her ambitions and interests and whether she would fit in with the team. It didn’t matter that she was new to Salesforce; at Next View Consulting, she got the chance to grow. A work atmosphere so different from what she was used to back in Thailand, and exactly what she has been hoping for for so long.


Some time has passed since she finished her Traineeship, and, alongside her role at the family business, she started working as a Salesforce Consultant at our partner, NTT DATA. This is a large, international company that really suits her. She feels a lot more confident, got to work on projects right away, and everybody works as a team.


"Everything worked out exactly as I was aiming for." 


Over the last few years, Joy has finally built a strong foundation on which she can be independent and build a family.


 "I am very proud of myself. I feel at home.

I feel like I can take care of myself and take care of my family."


Chiang Rai

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