Salesforce

The world's first and only Salesforce Academy exclusively for newcomers.

Launch your career as an Application Manager, CRM Administrator, Business Analyst, Consultant, or Developer.

Why Blue Road Academy?

  • Classroom-based programs. Not another online course - all our training programs are held in person to maximize your learning experience.


  • Don't pay to learn. Our courses are offered at no cost to you.


  • Direct connections and career matching. Get introductions to our network of top employers.


  • Learn from the best. Our experienced Lead Trainers offer many years of technical and  project expertise to help you learn.


  • 1-on-1 Mentorship. Get matched with a Mentor to help you navigate the best career path for you.


Calling all Trailblazers!

Salesforce is the world's #1 AI CRM.

What is Salesforce?

AI + Data + CRM

Salesforce is the world's #1 AI customer relationship management (CRM) solution that brings companies and customers together.

Trusted by over 150.000 Companies

Used by over 150.000 companies and nonprofits, one integrated CRM platform that gives all departments — including marketing, sales, commerce, and service - a single view of their customers.

A global Trailblazer Community

The Trailblazer Community helps everyone thrive in the Salesforce economy. Join Community groups in your city, get product support, and grow your professional network.

Frahnaz is a Trailblazer.

No matter where you come from or what languages you speak, our programs help you gain the in-demand skills, professional development opportunities, and community to succeed. Learn how Frahnaz used her new skills, network, and career to support her community at home.

The Netherlands

Salesforce Developer Program

For advanced Salesforce professionals who are seeking a career as a Developer. Salesforce Experience and Certifications are required to join this program.

Salesforce Specialist Program

Our core Salesforce program for new Trailblazers.                     No previous IT experience necessary!

Denmark

Salesforce Specialist Program

Our core Salesforce program for new Trailblazers.

Find your perfect career match!

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The Salesforce Economy

Salesforce is on track to create 9 Million New Jobs by 2026

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Explore Salesforce Careers

Chart your own path as an Admin, Developer, Consultant, or Architect

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Get Salesforce Certified

Show your knowledge with globally recognized credentials

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Meet our Instructors

Our practitioner-led program comes with the knowledge and deep expertise of multi-Certified professionals with decades of Salesforce experience. Our Trainers are also recognized leaders within the Salesforce Community.

Program Admissions

1.

Submit your Application

Tell us about yourself and why you want to join our program. Share your motivation for joining our program.

2.

Initial Interview

Initial phone interview to confirm your eligibility and answer your questions.

3.

Case Assignment

Complete a business case assignment, share your thought process, assumptions, and submit your results online.

4.

Final Interview

We will call you for a final application check, discuss your career ambitions to ensure you are the best fit for the program.

Want to know if our program is right for you?

Connect with one of our Alumni Ambassadors.

Ahmed Alabsi

"Only a life lived for others is a life worthwhile." ― Albert Einstein 


Ahmed has a Bachelor's degree in Accounting from the University of Calgary in Canada, a Master's degree in Business Administration from IUTT in Yemen, and three years of Ph.D. studies in Management at the University of Kuala Lumpur. A versatile and results-driven management professional with more than 15 years of work experience in various local and international organizations and companies, who is enthusiastic about leveraging his solid academic background and vast work experience in finance, management, business development, and research and analysis to pursue a new career as a Salesforce Administrator/Consultant.


Azmi Wahab

“A man cannot discover new oceans unless he has the courage to lose sight of the shore." ― Andre Gide


Azmi is a Senior B2B Salesforce Admin at Sonos Inc. He loves crunching numbers and building automations, and is very enthusiastic about the benefits of working at Sonos - getting high-quality speakers every year. Azmi’s dream is to become a politician one day, but he wants to focus on improving his Dutch first. Azmi believes the best way to get to know one another is having a real conversation. He enjoys being at home and loves cooking, watching movies, hiking, karaoke and traveling. Azmi absolutely loves dogs, he is very honest and often speaks his mind. His faith in God plays an important role in his life: He believes it is important to love your neighbor as yourself.


Eyad Ibrahim Agha

“Zuhause ist kein Ort, sondern ein Gefühl” ... "Home is not a place, it’s a feeling."


Eyad works as a Salesforce Administrator in one of the leading tech companies based in Berlin: luca. He holds a Master’s degree in Information Systems Management from TU Berlin. Eyad volunteers in multiple organizations in Berlin: Refugio Berlin; Give Something Back to Berlin, and; ReDi School of Digital Integration. He has gained excellent interpersonal skills as a volunteer in various different organizations. Eyad believes that education is the best way to secure a bright future for newcomers in their new home countries, and therefore likes to share his experiences and talk about Blue Road Academy as much as he can. 


Nur Fatehah N Md Ridzuan

“I am two women: one wants to have all the joy, passion and adventure that life can give me. The other wants to be a slave to routine, to family life, to the things that can be planned and achieved. I'm a housewife and a wanderer, both of us living in the same body and doing battle with each other.” ― Paulo Coelho, Eleven Minutes


Nik has extensive experience in customer service, where she developed most of her professional skills. She delivered excellent customer services via inbound calls, emails, and live chats for banking products - specifically credit cards, overdraft and banking accounts. She closed an average of more than 80 cases a day. Nik was responsible for training newcomers on the banking products and processes. She was also a legal assistant researcher, conducting a research project in banking and intellectual property. 


Ozge Oz

“Start where you are, use what you have, do what you can.” ― Arthur Ashe 


Ozge changed careers from education into tech. She is a certified Salesforce Administrator with 17 years of global experience as an educator. She was awarded the Graduate of the Year Award at the Salesforce Next Gen Trailblazer Graduation Celebration in London. Her areas of expertise are adult based education, teaching in person and online, and determining individual needs. Her strengths are evaluating processes by using data analysis, creating reports, and presenting them. Ozge has a connection to various different cultures and feels she belongs to different places she has stayed in her life. She loves volunteering with multicultural organizations and stays positive with endless support from her spouse. She thinks the inclusion of newcomers into the business world is not an easy task, but believes that Blue Road Academy will have a butterfly effect.


Sima Samara

“If you are not willing to risk the unusual, you will have to settle for the ordinary." ―  Jim Rohn


Sima is a Salesforce Golden Hoodie Recipient and Main Keynote Speaker at Dreamforce 2022. Sima had no official training in tech in her previous work as a pharmacist, but during her time at Blue Road Academy she fell in love with Salesforce, Trailhead and the Trailblazer Community, and quickly became a Salesforce developer. The Trailblazer Community was the first place that made her feel at home in her new country. She advocates for equality, women’s rights and LGBTQ+ rights. Sima believes that art is the best weapon to help people speak up: she uses art as a medium to unite people. She is a positive, talkative and energetic person who is passionate about what she does. Looking ahead, Sima is setting up her own foundation that guides those who are in similar positions as she once was: She strives to share her experiences and knowledge and wants to bring newcomers into contact with the right people.


Salesforce Academy Questions


  • Am I eligible for this program?

    You are eligible to participate in this program if you meet the following criteria:

    • You are a newcomer with or without a forced migration background
    • You have received a temporary or permanent  residence permit and the right to work
    • You reside in the country where the program takes place
    • You are currently under or unemployed
  • What happens after I apply?

    If you meet the eligibility requirements, we will reach out to you as soon as possible for an initial phone interview. 

  • Is my place in the program gauranteed?

    Due to the overwhelming amount of applicants you may not be offered an interview. We can only accept approximately 12 participants for each training program. During the interview process, we will learn more about your motivation and ambitions to ensure you are the best fit for the program. 


  • How much does the program cost?

    Thanks to our partners and supporters, we can offer the training to you at no cost. We will also cover your travel expenses (if needed) and cover the costs of the Administrator exam registration.


  • Do you offer a job gaurantee?

    There are no gaurantees in life and we are no exception. We do not and cannot gaurantee that you will find a job after completing our training program. If you do successfully complete the program, your CV and profile will be sent directly to our partners and network of employers. We will also do everything we can to help you apply to jobs and prepare for interviews, both within and outside of our network. 


  • Do I get a contract or enrollment letter if I am accepted?

    Yes, you will receive both. As part of your participation in one of our  training programs, you will enter into a Participation Agreement and you will receive an Enrollment Letter to confirm your place in the program. 

  • What is the format of the program?

    The intensive, in person program comprises of 4 phases over a period of 12 months. The first phase is 3 months of classroom-based technical training. The second phase is 2 months of in-person workshops on job skills and career readiness. The third phase is 3 months of work experience through clientprojects and traineeships. The fourth phase is 3 months of career match making towards a full-time role. 

  • Where do the trainings take place?

    All training sessions are held in person. An exact location wll be determined for each training program. Virtual training or virtual attendance are not possible.

  • Why don't you ask for my resume or degree?

    We are more interested in your motivation and commitment to the program. We believe anyone can learn what we teach regardless of background or degree. 

  • How can I prepare for this program?

    We highly recommend you creae a plan for yourself, your career goals, and how this program fits within your plans. We also recommend you start learning about Salesforce anytime prior to the training: https://www.salesforce.com/products/what-is-salesforce/ 

  • Who can I reach out to if I have questions?

    You can reach out anytime to hello@blueroadacademy.com or send us a message through the Contact Us form


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